A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. You can create a unique tracking URL for […]
Google Analytics Missing Referral data
The can be a number of reasons that you aren’t seeing referral data in Google Analytics, some of the common reasons are listed below: Referral data could be disabled (i.e: Internet Explorer, which is still widely used). Internet security applications and ad blocking can block referrer data. Firewall and proxy servers can filter out referral […]
Google Analytics and Google DoubleClick for Publishers discrepancies
Many marketers try to reconcile impressions or clicks between their publisher implementation and their own Google Analytics, these two products measure different metrics at different points in the user funnel and so there are many places where they simply do not count the same action. This can result in a significant discrepancy between the publisher […]
Understanding UTM Tracking Codes
Track, Identify, Measure, Optimise A UTM tracking code is a snippet of code that is appended to a URL in order to accurately attribute actions or views to a specific campaign in your Analytics. This helps you to identify and measure the success of a campaign regardless of the traffic source. Those who don’t […]
Google Chrome Ad Filtering & Better Ads Compliance
The Coalition for Better Ads has developed initial Better Ads Standards for desktop web and mobile web for North America and Europe, based on comprehensive research involving more than 25,000 consumers. The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an […]
The Top Tips For Creative Retargeting
If you are wondering what you should include in your creative when retargeting visitors we have just the thing — the top tips for creative retargeting, helping you increase your response and close the sale. Envision a world where each visitor to your site stacks his or her basket with significant, high-margin products and services. […]
The Top Android Apps For Your Holiday
If you are jetting away this summer we have just the thing — the perfect travel Android apps, ensuring you have the smoothest holiday. Your telephone can do so much more on vacation than just take snaps to show that the folks back home, nowadays. You’ll be ready for anything, from locating a family member […]
Google Uptime: a more interactive emoji powerd YouTube
The website entertained millions has launched media professions and changed the way we look at video although until now watching it’s been a passive experience. However, a new program from Google might just change that… Since Google acquired YouTube all the way back in 2006, the site has gone to one of the players in […]
Meet Google’s stylish washable smart jacket
Tech is a market that is growing, but we see play it safe with bracelet format or the smartwatch. However, all that is being changed by a collaboration between Google and Levi’s — and the strangest thing is, it is really quite stylish! Wearable tech. Hear the words and you consider the smartwatch: a bangle […]
The Best Android launchers
Android is a operating system, powering a large proportion of phones out there. One of the keys to its success to the program is customisable quirky icons, with attributes — and new layouts. But to benefit from the very dramatic customisation options, you will want to set up a ‘launcher’ app — and now, I […]