Google Analytics and Google DoubleClick for Publishers discrepancies

Many marketers try to reconcile impressions or clicks between their publisher implementation and their own Google Analytics, these two products measure different metrics at different points in the user funnel and so there are many places where they simply do not count the same action. This can result in a significant discrepancy between the publisher […]

Google Chrome Ad Filtering & Better Ads Compliance

The Coalition for Better Ads has developed initial Better Ads Standards for desktop web and mobile web for North America and Europe, based on comprehensive research involving more than 25,000 consumers. The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an […]

The Top Tips For Creative Retargeting

If you are wondering what you should include in your creative when retargeting visitors we have just the thing — the top tips for creative retargeting, helping you increase your response and close the sale. Envision a world where each visitor to your site stacks his or her basket with significant, high-margin products and services. […]

The Best Android launchers

Android is a operating system, powering a large proportion of phones out there. One of the keys to its success to the program is customisable quirky icons, with attributes — and new layouts. But to benefit from the very dramatic customisation options, you will want to set up a ‘launcher’ app — and now, I […]