SWOT analysis is recognised as a structured marketing planning tool, utilised to evaluate strengths, weaknesses, opportunities and threats within a business. The first step to create a SWOT analysis involves identifying the ultimate goal, in our case to create value for our shareholders through highly profitable products. Mehta states that a SWOT analysis allows you […]
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The Product Life Cycle Revisited (CESIM)
The Product Life Cycle (PLC) strategy allows the marketers to manage the life cycle of a product or in some instances arguably a brand (Suttle R, 2009). Multiple factors, such as new innovations, technology, and intense competition affect brands and product launches, ultimately affecting the PLC. However, product development typically can be categorised into five […]
What is Vertical Integration?
Vertical integration is a strategic model that helps businesses increase market power and reduce costs (Williamson 1985); controlling the processes results in cost efficiency savings through the use of the value chain. Business dynamics play a definite role in vertical integration decisions. However, benefit realisation is heavily dependent upon business structure. Important factors such as […]
Is Horizontal Integration the key to success?
Hindle (2008) stated “Horizontal Integration relates to the merger of firms at the same stage of production in the value chain, in the same or different industries…” In a business model the value chain refers to the value added at each stage of a product or services construction or implementation as it develops from raw […]
Is Product Life Cycle Analysis Useful in CESIM?
The Product Life Cycle (PLC) is a strategic marketing concept pioneered by Dean (1950); it was employed by marketing executives to maximise the successful implementation and profitability of new products. The concept is a useful tool that divides a product’s life cycle into four central categories: Introduction, Growth, Maturity and Decline. Levitt (1965) identified four […]
Is The Boston Matrix Oversimplified & Outdated?
The Boston Matrix is acknowledged as a strategic marketing tool, utilised by organisations in multi-channel, multi-product retailing. Lorange Institute of business in Zurich, states the matrix is “the common method of corporate planning” (Baker, 2001) and could be applied universally. However, this opinion is oversimplified and outdated. I rejected using the Matrix in our simulation […]
Porters Five Forces in the Digital Age
The idea of Porter’s Five Forces Model is important to the field of marketing and held in high regard by many marketers. However after discussing this in class I believe this model doesn’t take into account the impact of global convergence and web 2.0 technologies (Ness G, 2008). Michael Porter’s article, originally published in 1979, […]
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