Marketing is constantly evolving, and what worked in the past may not be as effective in the future. As we look ahead to 2023, here are some marketing strategies that are likely to be most effective: Personalisation: With the proliferation of data and technology, it’s now possible to deliver highly personalized experiences to customers. By […]
MARKETING
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Demographic – Examples
Example 1 – Mario Lanza Be My Love An example of this is an album by Mario Lanza called be my love which was my nans favourite song. It can be argued that the main demographic for this recording would belong to socio economic group A (upper class and upper-middle class) within the 5-7 age group […]
The Marketing Mix 4P’s
The Marketing Mix (TMM) is a business tool utilised by marketers. TMM is critical to determining a company’s offering and is often associated with the 4P’s; price, product, promotion, and place. TMM is a conglomerate model originally compiled by academics and simplified by Professor E. Jerome McCathy (1960); he described the marketer’s usage of the […]
SWOT ANALYSIS
SWOT analysis is recognised as a structured marketing planning tool, utilised to evaluate strengths, weaknesses, opportunities and threats within a business. The first step to create a SWOT analysis involves identifying the ultimate goal, in our case to create value for our shareholders through highly profitable products. Mehta states that a SWOT analysis allows you […]
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